Paul Croft

CEO, Entrepreneur & Thought Leader

Paul Croft, an enterprising entrepreneur and devoted father, set an ambitious goal to earn a seven-figure income by the age of 40. Displaying exceptional dedication and strategic insight, he surpassed this target at age 37, demonstrating his commitment to not only his personal financial goals but also to enhancing the lives of his clients. This achievement underscores Paul's deep dedication to both his professional aspirations and his family.

In 2008, at the young age of 27, Paul founded Croft Enterprises, LLC, during a significant economic downturn. His unwavering focus on adding substantial value to his clients' lives was crucial for the company's rapid growth. By 2017, Croft Enterprises had expanded its presence to several major cities across the United States.

Paul's entrepreneurial journey extends beyond Croft Enterprises. He has successfully launched several startups, leveraging his sharp business understanding and passion for innovation to benefit his clients and further his career. Croft Enterprises offers a comprehensive range of services, including tax consulting, financial consulting, and business consulting, along with personal and business tax preparation, life insurance, annuities, and real estate services.

Furthermore, Paul established Rhino Onward International (ROI), a company dedicated to advancing renewable energy technologies like solar power and water desalination. As the founder and executive chairman, Paul is committed to leading ROI to become a pioneer in the global green energy market, focusing on helping clients achieve their environmental sustainability goals.

Paul also serves as the CEO of Emerald Life, Inc., where he provides extensive insurance products and financial consulting to help businesses, families, and individuals secure their financial futures. This role highlights his commitment to offering robust support to his clients across various aspects of financial planning and risk management.

Additionally, Paul's business interests include a partnership in Komo Chicago & Esco Bar, a trendy venue that combines Japanese and Latin cuisines with a vibrant nightlife scene, adding to Chicago's diverse restaurant and entertainment landscape.

Paul's ability to grow a small tax practice from 37 clients to 2,000 in just five years showcases his skill in building trust and delivering remarkable results. His business ventures have amassed approximately $2 billion in life insurance sales over two decades. His strategic investments in Chicago's dining and entertainment sectors have also proved fruitful, demonstrating his versatile business expertise.

Raised in Two Harbors, Minnesota, Paul was an exemplary student and athlete. At age 16, he overcame a significant sports injury. His resilience and determination in hockey led to his recruitment by the Air Force Academy.

He pursued higher education at the University of Minnesota Duluth and the University of North Dakota, studying Industrial Engineering and Business. His early professional successes were nationally recognized when he was highlighted as a top financial intern in a prestigious national publication.

Philanthropically, Paul is committed to enriching his community. He collaborates with CHOICE, a nonprofit organization that assists individuals with intellectual disabilities in finding employment. In 2018, he hired four people from this organization, providing them with valuable employment opportunities. He is also an active supporter of The Leukemia & Lymphoma Society, a cause close to his heart due to personal connections affected by the disease.

Outside his professional endeavors, Paul is profoundly dedicated to his role as a father, deeply involved in his son's life and activities. His hobbies include golf, collecting vintage cars, and enjoying music and boating for relaxation and rejuvenation. Anchored by the Christian faith instilled by his mother, Paul finds strength and guidance in his beliefs, which help him navigate the complexities of both his business and personal life. For Paul Croft, balancing professional success, personal fulfillment, and active community engagement is the cornerstone of a fulfilling life.

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